WHO CAN CONTRACT
Coley Porter Bell has created a summer of 2012 limited edition souvenir bottle for Beefeater Gin that goes beyond conventional imagery to celebrate the energy and diversity of the real London.
The message in the bottle is that if you want to see the real London this summer you have to take a deeper look. It makes the point with a shrink wrap in Beefeater red, which also happens to be the red of London Buses, phone boxes and pillar boxes. (In the UK the bottle is printed for regulatory reasons). A transparent panel in the shape of a Beefeater provides the conventional tourist view of London.
But if you want to see the real London you have to take a moment to look inside the bottle. On the inner surfaces of the shrink wrap is a montage of images celebrating the diversity of contemporary London life and its creative culture. There are punks and models in Vivienne Westwood skirts, a lamp post, cups of tea, guardsmen, Bollywood dancers and Pearly Kings and Queens.