Saturday, August 15th, open during our regular opening hours.
Vins i Licors Grau is a family business that has its origins in the mid-twentieth century. We invite you to join us on this journey through our history.
Jordi Grau Dillet's father opens a WINERY-TAVERN in Palafrugell
In 1951, Miquel Grau i Lluís, the father of Jordi Grau Dillet, opened a wine shop and tavern on Carrer Palamós in Palafrugell, where bulk wine was sold and delivered to customers’ homes.
MARIA DOLORS AND JORDI GRAU MEET AT A WINE WAREHOUSE IN BARCELONA
In the mid-1960s, Jordi Grau Dillet was juggling two commitments: his advanced clarinet studies at the Liceu Conservatoire in Barcelona and helping out in the family business, his father’s wine cellar and tavern.
His trips to the conservatoire enabled him to buy wines and bottled spirits at more competitive prices from a wholesaler in Barcelona, which he then resold in Palafrugell. That warehouse belonged to the family of María Dolors Segarra Farré, originally from the Penedès region, who was in charge of the administrative side of the business. It was there that they met and it all began.
MARIA DOLORS AND JORDI GRAU DILLET ARE GETTING MARRIED
In 1974, they got married. The couple, now settled in Palafrugell, gave the business a major commercial boost by introducing the first bottled products, ushering in a new phase of growth for the business.
JORDI AND MARIA DOLORS OPEN THEIR OWN BUSINESS TOGETHER
On August 1st 1977, Jordi Grau and Maria Dolors Segarra open their own business, a new 1,200 m2 premises in Manufactures del Suro street in Palafrugell, dedicated to the distribution of bottled wines and spirits; founded the company known today as Vins i Licors Grau.
DIGISA IS BORN AND A LOGISTICS WAREHOUSE IS INAUGURATED IN FIGUERES
In the 1980's the business was enlarged: The installations grew and exclusive distribution of products expanded to the entire province of Girona. At the beginning of 1987, a subsidiary company is created: Distribuidora Gironina, S.A. (DIGISA) exclusively dedicated to distribution. In June of the same year a logistic warehouse is opened in Figueres aiming to offer a better service to the border area of Alt Empordà.
INCORPORATION OF SERGI AND JORDI GRAU
The company continues to grow during the 90s to make the final leap well into the new millennium. Coinciding with the incorporation of Sergi and Jordi Grau y Segarra, the new generation.
INAUGURATION OF THE CURRENT FACILITIES OF VINS I LICORS GRAU
On May 20th 2003 the current installations of Vins i Licors Grau are opened, with 4,500 references including wines and spirits, that are soon enlarged to the 12,000 current references. These new installations occupy 15,000 m2 including the buildings, gardens and car parks and they are in Torroella Street No. 163 in Palafrugell. A grand opening party was held to start this new stage of the business, attended by more than 2,500 guests and personalities. The event was presented by the journalist Ramon Pellicer and the Minister of Labour, Industry and Commerce at the time - Antoni Fernández Teixidó- opened the installations.
ONLINE SALE BEGINS
Online sales began in 2009 with the website: www.grauonline.com. Where customers can choose from any of the12,000 wines and spirits references, and have them delivered to their home in less than 48 h in any address in Spain or Europe. To support and promote this new project, an advertisement was made with the model from Malage Elisabeth Reyes, Miss Spain 2006 and Queen of Cava 2009. The campaign was aired on television in Antena 3, Cuatro, TV3, C33 as well as Spanish radio stations. In the last few years, the project has received different acknowlgement and has consolidated the business as one of the reference virtual wine cellars in the sector.
40TH ANNIVERSARY
This year, coinciding with the 40th anniversary, the facilities were expanded: 500 m2 more wine cellar, reinforcing especially the air-conditioned area of great wines and increasing the total number of references to 12,000. Two wine by the glass dispensers were also acquired to keep them in perfect service conditions to promote the wine cellar-bar area. On the other hand, the warehouse was enlarged, 1,200 m2 more, fully air-conditioned, and a Miniload intelligent robotized warehouse was implemented to provide agility and efficiency to the growing online demand. Finally, the subway area is conditioned in an auditorium room for events or master classes on the world of wine and an air-conditioned room with collection wines of old vintages.
To celebrate the anniversary and the inauguration of the expansion, an opening party was held for more than 3,000 people, including personalities from the world of wine, customers and friends. The event was hosted by television presenter Manel Fuentes and was attended by the Marqués de Griñón, Bertín Osborne, Josep Roca, among other personalities.
YOUR HOUSE, YOUR WINE AND SERGIO DALMA
The second statewide television advertising campaign was launched, this time with the participation of the singer Sergio Dalma. The campaign is titled "Tu Casa, tu vino y Sergio Dalma", a contest was held in which the winner received a private concert by Sergio Dalma at his home. The prize was awarded in Andújar (Jaén) and the concert was held in February 2020.
40 years of experience
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