Wednesday, December 6 wine store will be open from 10.00 am to 1.30pm. The others days of the week, the wine Store will be open at regular hours
Vins i Licors Grau is a family business that has its origins in the mid-twentieth century. We invite you to join us on this journey through our history.
Foundation winery-tavern in Palafrugell
Vins i Licors Grau is a family company that was born in the mid 20th century. Its history goes back to 1951, when Miquel Gau i Lluís, father of Jordi Grau I Dillet, opened the doors of a winery-tavern on Palamós de Palafrugell street where bulk wine was sold and delivered.
Jordi Grau's incorporation
Fifteen years later, in 1966, Jordi Grau, who at the time was a music student, got involved in the family business. In 1969, to expand his musical studies, he moved to Barcelona and studied in the Music Conservatory. To finance his studies he bought crates of wine that were later resold in Palafrugell. This is how he met Maria Dolors Segarra i Farré, who worked in a wine establishment in Barcelona run by her family from the Penedès region. They were to marry in 1974.
Incorporation of maria Dolors Segarra
Maria Dolors Segarra was then working in a wine representation establishment in Barcelona run by her family from the Penedès region. They married in 1974. The Grau-Segarra couple settled in Palafrugell where they worked in the family business introducing bottled products.
JORDI AND MARIA DOLORS OPEN THEIR OWN BUSINESS TOGETHER
The Grau-Segarra married couple settled in Palafrugell working in the family business and introducing bottled products. On August 1st 1977, Jordi Grau and Maria Dolors Segarra open their own business, a new 1,200 m2 premises in Manufactures del Suro street in Palafrugell, dedicated to the distribution of bottled wines and spirits.
DIGISA IS BORN AND A LOGISTICS WAREHOUSE IS INAUGURATED IN FIGUERES
In the 1980's the business was enlarged: The installations grew and exclusive distribution of products expanded to the entire province of Girona. At the beginning of 1987, a subsidiary company is created: Distribuidora Gironina, S.A. (DIGISA) exclusively dedicated to distribution. In June of the same year a logistic warehouse is opened in Figueres aiming to offer a better service to the border area of Alt Empordà.
INCORPORATION OF SERGI AND JORDI GRAU
The company continues to grow during the 90s to make the final leap well into the new millennium. Coinciding with the incorporation of Sergi and Jordi Grau y Segarra, the new generation.
INAUGURATION OF THE CURRENT FACILITIES OF VINS I LICORS GRAU
The company continues growing in the 90's preparing for the new century. Coinciding with the incorporation of Sergi and Jordi Grau i Segarra, the new generation, On May 20th 2003 the current installations of Vins i Licors Grau are opened, with 4,500 references including wines and spirits, that are soon enlarged to the 12,000 current references. These new installations occupy 15,000 m2 including the buildings, gardens and car parks and they are in Torroella Street No. 163 in Palafrugell. A grand opening party was held to start this new stage of the business, attended by more than 2,500 guests and personalities. The event was presented by the journalist Ramon Pellicer and the Minister of Labour, Industry and Commerce at the time - Antoni Fernández Teixidó- opened the installations.
ONLINE SALE BEGINS
Online sales began in 2009 with the website: www.grauonline.com. Where customers can choose from any of the12,000 wines and spirits references, and have them delivered to their home in less than 48 h in any address in Spain or Europe. To support and promote this new project, an advertisement was made with the model from Malage Elisabeth Reyes, Miss Spain 2006 and Queen of Cava 2009. The campaign was aired on television in Antena 3, Cuatro, TV3, C33 as well as Spanish radio stations. In the last few years, the project has received different acknowlgement and has consolidated the business as one of the reference virtual wine cellars in the sector.
40TH ANNIVERSARY
This year, coinciding with the 40th anniversary, the facilities were expanded: 500 m2 more wine cellar, reinforcing especially the air-conditioned area of great wines and increasing the total number of references to 12,000. Two wine by the glass dispensers were also acquired to keep them in perfect service conditions to promote the wine cellar-bar area. On the other hand, the warehouse was enlarged, 1,200 m2 more, fully air-conditioned, and a Miniload intelligent robotized warehouse was implemented to provide agility and efficiency to the growing online demand. Finally, the subway area is conditioned in an auditorium room for events or master classes on the world of wine and an air-conditioned room with collection wines of old vintages.
To celebrate the anniversary and the inauguration of the expansion, an opening party was held for more than 3,000 people, including personalities from the world of wine, customers and friends. The event was hosted by television presenter Manel Fuentes and was attended by the Marqués de Griñón, Bertín Osborne, Josep Roca, among other personalities.
YOUR HOUSE, YOUR WINE AND SERGIO DALMA
The second statewide television advertising campaign was launched, this time with the participation of the singer Sergio Dalma. The campaign is titled "Tu Casa, tu vino y Sergio Dalma", a contest was held in which the winner received a private concert by Sergio Dalma at his home. The prize was awarded in Andújar (Jaén) and the concert was held in February 2020.
40 years of experience
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