Vins i Licors Grau is a family-owned business that was born in the mid 20th century. Its history goes back to 1951, when Miquel Grau i Lluís, father of Jordi Grau i Dillet, opened a cellar-tavern in Palamós street in Palafrugell, from where they delivered bulk wine.
Fifteen years later, in 1966, Jordi Grau, who at the time was a music student, got involved in the family business. In 1969, to expand his musical studies, he moved to Barcelona and studied in the Music Conservatory. To finance his studies he bought crates of wine that were later resold in Palafrugell. This is how he met Maria Dolors Segarra i Farré, who worked in a wine establishment in Barcelona run by her family from the Penedès region. They were to marry in 1974.
The Grau-Segarra married couple settled in Palafrugell working in the family business and introducing bottled products. On August 1st 1977, Jordi Grau and Maria Dolors Segarra open their own business, a new 1,200 m2 premises in Manufactures del Suro street in Palafrugell, dedicated to the distribution of bottled wines and spirits.
In the 1980's the business was enlarged: The installations grew and exclusive distribution of products expanded to the entire province of Girona. At the beginning of 1987, a subsidiary company is created: Distribuidora Gironina, S.A. (DIGISA) exclusively dedicated to distribution. In June of the same year a logistic warehouse is opened in Figueres aiming to offer a better service to the border area of Alt Empordà.
The company continues growing in the 90's preparing for the new century. Coinciding with the incorporation of Sergi and Jordi Grau i Segarra, the new generation, On May 20th 2003 the current installations of Vins i Licors Grau are opened, with 4,500 references including wines and spirits, that are soon enlarged to the 12,000 current references. These new installations occupy 15,000 m2 including the buildings, gardens and car parks and they are in Torroella Street No. 163 in Palafrugell. A grand opening party was held to start this new stage of the business, attended by more than 2,500 guests and personalities. The event was presented by the journalist Ramon Pellicer and the Minister of Labour, Industry and Commerce at the time - Antoni Fernández Teixidó- opened the installations.
Online sales began in 2009 with the website: www.grauonline.com. Where customers can choose from any of the12,000 wines and spirits references, and have them delivered to their home in less than 48 h in any address in Spain or Europe. To support and promote this new project, an advertisement was made with the model from Malage Elisabeth Reyes, Miss Spain 2006 and Queen of Cava 2009. The campaign was aired on television in Antena 3, Cuatro, TV3, C33 as well as Spanish radio stations. In the last few years, the project has received different acknowlgement and has consolidated the business as one of the reference virtual wine cellars in the sector