Gone are the old stereotypes that women only likes white wines, sweet and soft wines. The truth is that women are increasingly demanding with wines consuming and although there are tastes for everything seems to decant more for red wines. Thus concludes the report by Datavin for “Spanish Observatory of the wine market” about a sample of women from the main Spanish cities.
According to the report, 60% of respondents prefer red wine versus white wine and for many represents their favorite drink.
The timing of the food, either outside or at home, is the favorite to taste wine, according to the report. Cocktail hour or evening with friends is also presented as a good time to consume wine.
What wine is like most aspects of health especially that, consumed in moderation, it has antioxidant and beneficial properties for the body.
Different profiles of consumers
The study also notes that women have increasingly lead in choosing the wine and that can be identified 6 different types of consumers:
- Curious: has a high knowledge of wine, likes to experiment and try new references, provided they are wines with style and class. Choose many times the online sale of wine by its high knowledge. Gotes delPriorat, an elegant wine that will fit sure if this is your style.
- Traditional: consume more at home and for meals. Opt for long marks represent 22% of consumers. A classic Rioja as Ramón Bilbao Crianza not disappoint this type of consumers.
- Light: The preferences are smooth and refreshing wines, pink or white wine with a fresh and modern image. A Coll de Roses DO Emporda is a perfect wine for this profile.
- Enthusiast: looking for competitive wines, good value – price. They opt for a modern look and consume wine at any time. You can fit a wine from Toro as Corral de Campanas that surprises with its original label and its value – price.
- Young: wine consumed away from home mainly broths and stylish looking but soft and modern. Ànima, Raimat, is ideal for this group.
- Indifferent: consumption is low and the wine represents for them a drink. The price influences the choice and consumption is low. Fit one a Rioja Campo Viejo, affordable and classic.
Buy wine online has established itself as a good choice for any type of consumer for good quality – affordable price and have an extensive catalog that allows you to discover new references.
In the wine shop online Grau wines can be found for each profile. It is to know what each person is identified.
Image source: Flickr
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